Straight answers, before the call.
Everything buyers ask us most, in one place. If your question isn't here, the fastest way to get it answered is to book the Growth Audit or email us.
Is this for us?
Who is Empowered Rank actually for?
B2B SaaS and B2B services companies doing roughly $1M–$20M, already spending on marketing every month, who can't confidently forecast next quarter's pipeline. You want a system installed rather than more advice, and you can decide on a $12k+ project without a six-month committee.
When should we not book?
Skip it if you're pre-revenue or pre-product-market-fit, if you're looking for SEO, content or brand work, if you want someone to run cold outbound, if you're collecting quotes to benchmark an incumbent, or if you need results inside 30 days. We'd rather you self-select out now than sit through a call that was never going to go anywhere.
What if I already have an agency?
That's common and often fine. Agencies usually run channels; we build the system the channels feed into. On the audit we'll tell you plainly whether you need us, need to fix the agency relationship, or need neither.
What happens on the call.
What do you actually cover in the 45 minutes?
Four things: where your leads actually come from, mapped from spend to closed revenue; what your funnel is leaking, named and quantified where the data allows; which channel fits your motion, decided by deal size, sales cycle and buyer behaviour; and what a 90-day install would look like for you. We review your setup before we speak, so the time goes to answers rather than discovery questions you've answered a hundred times. Full detail here.
Do we need to prepare anything?
No. You book a slot and answer four short questions, which takes about ninety seconds. Before the call we go through your site, your ads if they're public, and your conversion paths. You get a written summary within 48 hours.
Can we go straight to Install + Run without an Audit?
Most engagements start with the Audit because it tells both of us exactly what needs to be built and whether it's a fit. In some cases, if we've already worked together or your setup is well understood, we'll scope Install + Run directly. Ask us on a call.
What it costs.
What does it cost?
The Growth Audit is $1,500, credited toward Install if you move forward within 30 days. Install ranges $12,000–$25,000 as a fixed-price project. Run ranges $4,000–$8,000 per month. Fractional Head of Growth ranges $8,000–$15,000 per month. Scope drives the number, and you get it in writing before anything starts. Full comparison here.
Is the Growth Audit fee really credited toward Install + Run?
Yes. If you move into Install + Run within 30 days of the Audit, the full $1,500 is credited toward the Install price. Your real cost is zero if you go ahead. If you don't move forward, you keep the findings either way.
Does the fee include media spend?
No. Media budget is paid to the platforms on your own ad accounts, which you own and keep. Our fees cover the build and the operating work only. We never take a percentage of your ad spend, because that quietly rewards us for spending more of your money.
How is Fractional Head of Growth priced differently from Install + Run?
Fractional is embedded leadership at a monthly rate. You're getting ownership of the growth number and a seat in strategy conversations, not just campaign execution. It runs on the same underlying system as the Pipeline Engine. More on that tier.
What's ours and what's yours.
Do you need access to my ad accounts and CRM?
Yes, and they stay yours. We work inside your accounts, never ours. Every pixel, audience, campaign, page, and document belongs to you from day one and stays with you if we stop working together.
What's not included?
Full SEO/content engines, complete RevOps/CRM builds, sales hiring, brand or full website redesigns, organic social management, and PR are outside scope. We'll quote those as add-ons or point you to who's great at them, and we never quietly fold them into your retainer. See the Pipeline Engine page for the full scope breakdown.
What happens if we stop working together?
You keep everything. The accounts, the tracking, the pages, the campaigns and the documentation were built in your name throughout, so nothing has to be handed over or rebuilt. Whoever picks it up next inherits a working system and a written record of what's been tried.
Timing and proof.
How fast will I actually see results?
First campaigns are usually live inside 3–4 weeks, and first qualified leads follow shortly after. Reliable, forecastable pipeline is a 90-day outcome. Anyone promising it in 30 is selling you a spike, not a system.
Do you have case studies?
Not named ones yet, and we'd rather say so plainly than dress up someone else's work. Empowered Rank is early. What we can show is the track record behind the method: outcomes from demand generation programs run in-house, with company names withheld under the confidentiality terms of those roles, measured the same way we'd measure yours. The numbers and the methodology are here.
Question not answered here? Send it over and you'll get a straight answer, not a pitch deck.