Track record

The work behind the system.

Empowered Rank is new. The method isn't. What follows are outcomes from demand generation and paid acquisition programs I've run in-house. That work is what the Pipeline Engine was built out of.

Company names are withheld under the confidentiality terms of those roles. The numbers, the builds, and the timelines are exactly as they happened.

−38%
Average cost-per-lead reduction
24 days
Average time to first qualified lead
2.4×
Average pipeline increase in 90 days

Averaged across all 3 programs below.

Programme detail

Three builds, same shape.

Different companies, different channels, but the same five components installed in the same order. That repeatability is the whole reason the Pipeline Engine has a fixed price and a fixed timeline.

Programme 1

−43%
Cost per qualified lead
+165%
Qualified leads per month
$1.9M
Pipeline created in 90 days

Measured against the trailing period before launch. Full narrative write-up in progress. See methodology above for exactly how these numbers are counted.

Programme 2

−37%
Cost per qualified lead
+128%
Qualified leads per month
$960k
Pipeline created in 90 days

Measured against the trailing period before launch. Full narrative write-up in progress. See methodology above for exactly how these numbers are counted.

Programme 3

−34%
Cost per qualified lead
+96%
Qualified leads per month
$740k
Pipeline created in 90 days

Measured against the trailing period before launch. Full narrative write-up in progress. See methodology above for exactly how these numbers are counted.

Straight talk

What isn't on this page yet.

Named Empowered Rank case studies, with client logos and quotes. Empowered Rank is early and I'd rather tell you that plainly than dress up someone else's work as my agency's.

What you're getting instead is the actual track record behind the method, measured the same way I'll measure yours. If you'd rather wait for a named reference, that's a reasonable call. Check back, or book the audit anyway and judge the thinking on the call.

Methodology

How these numbers are measured.

Marketing figures are easy to flatter. Here's exactly what mine mean, so you can hold me to the same standard.

What counts as a qualified lead

A lead meeting the company's own ICP criteria and accepted by its sales team, not a form fill and not an MQL scored by a tool. If sales rejected it, it wasn't counted.

Attribution window

A fixed attribution window, applied consistently across every channel and every reporting period on a given program, set before the work started and never moved to make a quarter look better.

What's excluded

Existing customers, inbound from channels outside my remit, referrals, and anything that closed from a relationship predating the program.

Baseline

Every "before" figure comes from the company's own systems for a fixed period prior to launch, matched consistently within that program. Where no reliable baseline existed, it's stated rather than estimated.

Want numbers like these on your own dashboard?

Start with a 45-minute audit. I'll tell you what your current spend should realistically be producing, and what's stopping it.

Book a Growth Audit

The audit is $1,500, and it's credited toward Install + Run if you move forward within 30 days.